The Vertical Video Dilemma: Navigating Format Challenges in a Digital Age

Video Editing

4 May

As technology continues to evolve, so does how we consume and create video content. From the nostalgic charm of the 4:3 aspect ratio to the cinematic splendour of the 16:9 widescreen, each format has its own unique appeal. However, the rise of vertical video format presents a new set of challenges and opportunities for content creators and consumers alike.

The Evolution of Aspect Ratios

For many, the transition from 4:3 to 16:9 was a welcome change, allowing for a more immersive viewing experience on larger screens. However, the conversion of older content to the new widescreen format wasn't always seamless, with some adaptations resulting in compromised visual quality and unintended consequences.

One notable example of this is the conversion of beloved TV shows like 'Buffy the Vampire Slayer' from 4:3 to 16:9 format. While the wider aspect ratio offered a glimpse of previously unseen content, much of it was marred by intrusive off-screen elements and production equipment. The translation of the visual effects was also lacking, revealing a misunderstanding by the team responsible for the upscale and a failure to capture the original creator's vision. This resulted in flawed visual effects that left fans lamenting the loss of the show's original aesthetic charm.

The Rise of Vertical Video

Fast forward to the digital age, and the prevalence of social media platforms like TikTok and Instagram has ushered in a new era of vertical video. Designed to be viewed on smartphones and mobile devices, vertical videos offer a more natural and immersive viewing experience, especially for on-the-go audiences.

While vertical video presents exciting opportunities for creative expression and engagement, it also comes with its own set of challenges. One of the most significant issues is the haphazard conversion of horizontal content to vertical format, resulting in cropped faces, truncated subtitles, and compromised visual quality.

In order to maximise the impact of vertical video content, it's crucial for content creators to consider the intended format during the production process. By planning ahead and shooting with vertical orientation in mind, creators can ensure that their content is optimised for the platform and delivers the best possible viewing experience.

Of course, some products need to be displayed in both formats, so it is also vital that post-production teams are aware of the intended horizontal and vertical usage of the edited content. This allows for the organisation of clean slates upon export, ensuring that future cropping or the addition of graphics suited to the vertical format can be seamlessly integrated. In my opinion, exporting clean slates is crucial. There may be instances where the edit needs to be repurposed in the future, and having a clean edit without graphical elements can significantly streamline the editor's workflow.

Conclusion: Embracing Vertical Video with Care

As we navigate the ever-changing landscape of digital media, it's important to embrace new formats like vertical video while also exercising caution and care. By taking the time to properly plan and produce content for vertical viewing, creators can unlock the full potential of this emerging medium and captivate audiences in new and exciting ways. Ultimately, it's not just about adapting to new technology but about harnessing its power to tell compelling stories and connect with audiences on a deeper level.